Every founder, brand, and operator sets out to serve their customers well. But nobody can walk the floor and be in every moment — not in one store, let alone thousands. We’re building the layer that can, because every person in front of and behind the counter deserves to be seen, heard, and valued.
The richest moment in commerce, and the only thing anyone kept was the receipt.
The words and the pauses. What the menu screen showed, what the camera saw, the four cars in line. One symbiotic web of cause and effect that adds up to a great experience, or a poor one. The receipt kept almost none of it.
We capture all of it,
indexed down to the syllable.
Real order footage, captured and indexed with FTP’s proprietary technology
“Would you like to make it a large?” Six words, about sixty cents. Here are today’s 100 orders — can you tell which ones got the offer?
Same paper, every order. Nothing on the receipt says who asked — you can’t tell, and neither could anyone at any level of the business.
Real restaurants, real brands, real operators — the answer never changes: nothing they already have comes close to what we unlock. We aren’t building the demand. We’re the first to answer it.
FTP is led by the team behind FreshAI, the first generative-AI drive-thru — nobody on earth has spent more time in this moment. The first wave automated the order. The second is a new foundational layer of commerce, and we’re building it first.
Built inside Wendy’s, scaled with Google, driven to hard ROI — 500+ restaurants live, 3,000 committed.
Michael Chorey and Will Croushorn shipped what the industry is still pitching — and never left the lane.
Proprietary technology that captures the moment live, a corpus that compounds daily, and the schema that knows where to look.
The moment is perishable. Every interaction we capture is one a competitor can never index. The moment is now.
Everyone below runs on the same corpus: any business question, from any angle, at any altitude — from the CEO down to the syllable. It answers what’s driving it, and what to change, in plain English.
One question of the thousands each team asks — every answer traces back to real moments
One order is 1,247+ connected signals — down to the syllable. Billions of them become the FTP Corpus: a living map of how people talk, decide, and buy — structured so a person can read it, and an agent can act on it. Every business gets a behavioral scientist, a data scientist, a speech pathologist, and a financial analyst, surfaced in plain English.
“The durable moat is data and business rules, not models or UI.” — Shaun Clowes, CPO, Confluent
“Context is all you need. Treat the model as a brilliant person with zero context; the context is the whole job.” — Logan Kilpatrick, Google · ex-OpenAI
The foundational layer of physical commerce is being built right now. A short note is plenty — it goes straight to the founders.